One of the books I've been reading recently is all about the
benefits of using newsletters in your business. Let's take a look at a
few of them now:
Newsletters can build your reputation as an expert
A regular newsletter to your customers and potential customers builds your relationship. Month after month your newsletter full of tips and useful information arrives. Firmly establishing you in their mind as an expert. (Make sure it's a quality newsletter though!)
Newsletters help you build your brand
How many times does a person have to see your logo or company name before they ask about your services? At least 7 times is most commonly believed. With the number of advertising messages competing for attention out there today it's probably a higher rather than lower figure too. Remind your customers and potential customers that you are still around by sending out a newsletter regularly. By doing so you will be able to build your brand
Newsletters help keep customers
Your customers have bought from you before so your goods and services are already seen as providing value. A regular newsletter helps you stay at the top of your customers minds when they need your type of business. This will help stop them from going to your competition. In addition a newsletter is a way to inform your customers about products and services that they may not know about. Potentially increasing your sales.
Newsletters help you get new customers
Including good informative articles in your newsletters encourages them to be passed around. Referrals are one of the best forms of promoting your business. A good newsletter encourages customers to refer you more often. In addition find places to put your newsletters in front of your potential customers.
Newsletters help build credibility
When people read a brochure they may treat it as a throwaway. A newsletter has a higher perceived value. A well written newsletter enables you to write stories about what you do and how your products provide solutions to your customer's problems. Including testimonials provides added credibility.
Newsletters help you stand out from your competition
In a fiercely competitive world anything you do that makes you stand out from your competition can be a good thing. If you're the only company in your industry or area that is consistently creating valuable newsletters you'll be seen as providing more value. The perception of giving a better product or service than your competition.
Newsletters last longer and therefore promote your business longer than many other forms of marketing literature.
A printed newsletter can be taken anywhere and read anywhere. When they are informative and interesting they are less likely to be thrown away. They are kept and referred to again and again.
here you have it 7 benefits to using newsletters to promote your business. I hope it gets you thinking about how to use them in your business.
Newsletters can build your reputation as an expert
A regular newsletter to your customers and potential customers builds your relationship. Month after month your newsletter full of tips and useful information arrives. Firmly establishing you in their mind as an expert. (Make sure it's a quality newsletter though!)
Newsletters help you build your brand
How many times does a person have to see your logo or company name before they ask about your services? At least 7 times is most commonly believed. With the number of advertising messages competing for attention out there today it's probably a higher rather than lower figure too. Remind your customers and potential customers that you are still around by sending out a newsletter regularly. By doing so you will be able to build your brand
Newsletters help keep customers
Your customers have bought from you before so your goods and services are already seen as providing value. A regular newsletter helps you stay at the top of your customers minds when they need your type of business. This will help stop them from going to your competition. In addition a newsletter is a way to inform your customers about products and services that they may not know about. Potentially increasing your sales.
Newsletters help you get new customers
Including good informative articles in your newsletters encourages them to be passed around. Referrals are one of the best forms of promoting your business. A good newsletter encourages customers to refer you more often. In addition find places to put your newsletters in front of your potential customers.
Newsletters help build credibility
When people read a brochure they may treat it as a throwaway. A newsletter has a higher perceived value. A well written newsletter enables you to write stories about what you do and how your products provide solutions to your customer's problems. Including testimonials provides added credibility.
Newsletters help you stand out from your competition
In a fiercely competitive world anything you do that makes you stand out from your competition can be a good thing. If you're the only company in your industry or area that is consistently creating valuable newsletters you'll be seen as providing more value. The perception of giving a better product or service than your competition.
Newsletters last longer and therefore promote your business longer than many other forms of marketing literature.
A printed newsletter can be taken anywhere and read anywhere. When they are informative and interesting they are less likely to be thrown away. They are kept and referred to again and again.
here you have it 7 benefits to using newsletters to promote your business. I hope it gets you thinking about how to use them in your business.
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