The Importance of Business to Business Marketing

Business to business marketing, or "B to B marketing" as it is sometimes referred to in the business sector, is the term used to refer to the marketing of either products or services to other companies or other businesses within the industry. The idea behind this element of marketing is to develop and promote products in a way that is beneficial to both parties. The practice of Business to business marketing occurs more often than you may be aware. Some companies manufacture products and sell them directly, but most companies at least sell to distributors who then sell their products as retail. This is the most common form of business to business marketing that occurs within industries. However, just as important is the strategy of marketing a product directly to another business for their personal use. The key to succeeding in either of these steps of marketing is truly presenting an offer that is attractive to both you and the other business.
When a company manufactures a new product, decisions must be made regarding how to market the product within that industry. Unless the company plans to sell only directly to consumers through a website or store, the manufacturer must find a distributor who is willing to buy the products and sell them. These operations within an industry are a form of business to business marketing. In order to do this effectively, the manufacturer must produce a quality product that consumers are willing to buy as well as present a clear picture of the advantages that carrying their product will give to a distributor. Most distributors will not be willing to purchase and sell a product for retail without some proof from the manufacturer that the product is popular among consumers. Finding distributors is a time consuming process for manufacturers. Research must be conducted regarding the demographic of customers who frequently shop at the location and their likelihood of buying the product. Making the right decision in finding distributors is important to both the retail distributors and the manufacturers. If a poor decision is made, the manufacturer is also affected since time was spent on a business relationship that may not prove to be fruitful, and products were not placed in locations where they could be sold.
Marketing between different businesses is the less common version of business to business marketing, although this strategy is being used more frequently today than in the past. In some ways, this is similar to marketing to consumers, because the business is the consumer. However, there are some important differences between selling directly to another business and marketing to consumers. When marketing to consumers, the manufacturer typically advertises a general product and attempts to attract the attention of consumers, waiting for those who are interested to make contact. When marketing directly to a business, however, the burden lies with the manufacturer to present a case to the business manager, proving why the product will be beneficial. The practice of developing products directly by use for other businesses rather than the general public is becoming increasingly common.

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News for Alyssa Milano

she auditioned for the female lead as a homeless teenager in the independent film, where the day takes you. Although the crew refused to sign a former child star, she has a small role as a prostitute in the production, they may play in the summer of 1991. Even if he's afraid to admit people as "princess Who The Boss",  has through the media, which helps the country, the controversial role of Amy Fisher in the TV film profiles that look high sacrificial love. Long Island Lolita Story  Milano said his interpretation of the Amy Fisher is more based on the viewpoint Joey Buttafuoco, and that the film "is the most" Alyssa "s" everything [they] do ".  The film was shot in the fall , 1992. at the time, ended her role in Who's the Boss, and he was afraid of difficulties in obtaining other roles, aware of the fate of many of these children during this period.  However, it was. excited when I learned that the show was canceled, ready "to move forward"  and enthusiasm to "prove" that they are able to  Looking back eight years in the same role play, Milano said, is doing "creative, it's very difficult. I gave him more personality. I changed my wardrobe, hair cut to give everything to give him a new life.

The Power of White Papers - Convert Your Expertise Into Cash Today

White paper marketing works. They generate sales leads, build trust and even close sales. And executives and decision makers find them important.
· In a survey by Eccolo Media, 84% of B2B executives rated white papers as moderately to extremely influential in making purchase decisions.
· In a Content Marketing Institute survey, 61% of B2B marketers said they use white papers.
According to Gordon Graham, "... no other piece of content can generate so many business benefits for so long - when it's done right."
Bottom line - white papers, also known as special or technical reports, get the job done.
What Makes White Paper Marketing Powerful
• All-in-One - As a marketing tool, special reports cover the bases. They help carry prospects down the sales funnel from lead to conversion. They do that because they appeal to a diverse group of prospects. Executives, technical analysts, and engineers prefer special reports to other Marcom collateral. Since white papers reach their target audience, effectiveness is high. Finally, inbound marketing is about 62% less expensive than outbound marketing. They are the Swiss Army knife of marketing collateral.
• Versatility - Special reports provide both technical and marketing information. Because they are more in depth, they're viewed as educational and "soft-sell" documents. This makes them "stealthy", as they penetrate gatekeepers to reach executives and decision makers. Special reports focus on a target market, making them more tailored and more relevant. Finally, special reports have a long and durable lifespan, and you can re-purpose them. Think presentations, web content, and articles.
• Distribution - Many companies use printed copies. But, in today's digital world, large-, medium-, and small-sized businesses post their documents online. They're found on websites, blogs, social media, and as email attachments. Given social media's potent distribution capabilities, well-written technical reports can go viral, boosting sales leads. In the Eccolo Media survey mentioned above, 89% of respondents shared their special reports. Their reach and use will also grow, as online marketing mushrooms.
• Thought Leadership - Special reports help businesses establish industry thought leadership. Writing thought pieces on future industry trends helps promote your company and your solution. This helps build credibility through perceived expertise. In turn, this builds trust. Becoming a thought leader further helps establish your brand, benefiting your overall lead generation. You'll gain industry dominance over time. In a nutshell, thought leadership helps you gain recognition with prospects. You'll stand out from the industry competition.
• Google² - Content marketing with technical reports helps you gain competitive advantage. But when you combine that with SEO, the results multiply. When you write a technical report, SEO included, and post it online that makes it easier for Google to find your homepage, landing page, etc. This juices your website's search engine rankings. As your Google rankings rise, as you attract more prospects to your website, increasing your leads and sales even more.
• Trending - With content marketing's increasing popularity, the trend for white paper marketing is also rising - quickly. Initially, IT technology companies used this form of marketing. Today, many other industries have adopted this form as well. Companies selling complex, expensive products with a long buying cycle make ideal candidates for selling with technical reports. As products complexity increases, more and more buyers independently research a product before buying. These emergent trends suggest a robust future for this form of marketing.
As you can see, many influential benefits accrue when you write special reports. However, Gordon Graham cites three reasons many special reports fail to engage and persuade: "... too much selling, too much hype and too much focus on the vendor".
To write a successful, lead generating special report, your content must engage and persuade prospects. Writing white papers places a premium on expertise not seen in any other marketing collateral.
Special reports must clearly explain complex concepts and details. Conveying expertise only comes with in-depth knowledge of the product or service. And as with other Marcom collateral, you must also know your customer intimately.
Address these two criteria and you'll unleash the dynamic, pent up power white papers command in generating leads, building trust, and closing sales.

Alex Milo, http://www.b2bcopywriting-alexmilo.com, is a professional B2B Copywriter and Certified Professional Logistician. Alex has worked in transportation and logistics operational and business development assignments. He now spends his time writing B2B marketing content and consulting with a focus on generating leads for transportation and logistics companies.

Article Source: http://EzineArticles.com/?expert=Alex_M_Milo

10 Keys to Successful Marketing With Postcards

10 Keys to Successful Marketing With Postcards
With virtually a 100% exposure rate, postcards are read the moment the mailbox is opened. There are no envelopes hiding your message, so it's useful to think of them as tiny billboards carrying your message to targeted, highly qualified prospects.
Postcards can be incredibly effective, but to maximize response rates, you must first understand some proven marketing principles.
1. Buy the right List
Every battle is won before it is ever fought and the success of any mailing campaign is pre-determined as well. Carry the right message to the right people and you will be successful; however, even the most brilliant marketing piece mailed to the wrong prospect will be a failure.
2. Go big or go small
One of the strategic decisions that must be made is whether to spend money on a highly targeted list or take advantage of the incredible postage discounts provided by the U.S. Postal Service's Every Door Direct Mail (EDDM) program. Both strategies have advantages and can be successful.
3. Use sequential mailings
Every direct mail campaign should contain a series of well-planned mailings. The mailings should not repeat the same card, but should reference previous mailings and work to develop a strategy, marketing message and brand.
4. Minimum of three
The minimum number of postcard mailings in any campaign should be three. There is no predetermined maximum, but mailings should continue until response rates drop below acceptable levels.
5. Give them one big idea per postcard
When writing the copy for your postcard, limit the focus to one big idea. If there are many advantages to your product or service, develop a campaign highlighting each of them. Focusing your copy in this manner will produce a clear message that hits your prospect with power.
6. Focus on writing a great bold headline
The first 10 words of your postcard will have more impact on the success of your campaign than the rest combined. Make your headline unique, compelling and bold enough to interrupt your prospect. Your goal is to stop them from whatever they are doing and concentrate 100% of their focus on your postcard.
7. Establish trust
Your prospects are bombarded with marketing messages every day, why should they believe you? Give them reasons to trust you including testimonials, studies and independent third-party endorsements. A policy offering a money-back guarantee can also be incredibly effective.
8. Make a simple compelling offer
Within the context of your one big idea, you need to make a simple, compelling offer. Tell them what to do and how to do it. Motivate them to take immediate action by offering additional benefits of responding promptly.
9. Make it easy to contact you
Provide your prospect with a contact name, email address, phone number, web address and physical address. Allow them to choose which media they prefer to use for response.
10. Understand you're in the marketing business
Regardless if your business is a dry cleaner, stock brokerage or insurance company, you must understand you're first and foremost in the marketing business. Every business needs new customers and the more efficiently the can be produced, the more successful the business will be.
Chain restaurants like McDonald's and Pizza Hut aren't successful because they have the best products; they are successful because they have great marketing. By following these 10 keys to postcard marketing, you'll be successful too.

Doug Dickson is the Chief Energizing Officer of Print Source One, a leading Phoenix printing company specializing in commercial printing, direct mail and postcards. http://www.printsourceone.net

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Creating Year Round Sales Consistency

Every business has natural fluctuations. Airlines sell more tickets around the holidays and in the summer; marketing companies tend to get very busy after the new year, when new budgets and new resolutions come into play. The issue is that in most cases, these businesses have to keep employing staffs and working hard all year round, which requires a constant, consistent cash flow. Is there any way to overcome these natural fluctuations in sales? Of course. But it requires some bravery.
For many people, it can be scary to spend more money when sales are dipping, but that's exactly what needs to be done. When you know you're coming into a slow period, you need to ramp up your marketing dollars, not down. During your peak periods, you can even scale back. In most cases, there's enough natural demand-people want to go home for the holidays on airlines, businesses want to make the most of new budgets-to carry you through. Instead of using the bulk of your marketing budget during high periods, save it for when you know things are going to get quiet. That's when you spend.
What your marketing needs to do during those quiet periods is to create that demand. It's not that people don't want to travel on airlines during the fall, it's simply there's no natural compelling reason for them to do so. As a savvy marketer, it's your job to show them all the fabulous places they could be going, the vacations they could be enjoying. You need to remind them how great it is to unwind, how much better they'll feel after a brief getaway. Creating demand where there is none is the true sign of a great marketer.
One way to jazz up your off-season marketing is with, you guessed it, direct mail marketing. It allows you to create a steady flow of persuasive information and content starting just before your slow period and continuing, ramping up and up until you've built a compelling case for making the purchase. It allows you to create pieces that are lingered over, postcards that people can put on their fridges to fantasize about the vacations they can be having. It's a more immediate, more emotional marketing tool that ephemeral email or irritating phone calls.
Spending more money when you know you're about to be quiet can be frightening, but it's usually the right move. Just as the government pumps money into the economy to stimulate it during dry spells, so you need to stimulate your down cycles.

For more information on evening out your cash flow, contact Premier Advantage Marketing. We'll help you figure out the best way to create a consistent customer base and great marketing that creates demand.

Article Source: http://EzineArticles.com/?expert=Tom_J_Emmerson

Direct Response Marketing For Newbies

Direct marketing is one of the easiest ways to reach out to your customers and get a quick response from their end.
Though such type of marketing approach is really simple, it requires a planned strategy and is mainly focused on how well a marketer can identify then communicate effectively to their key prospect.
There are many business owners who uses direct marketing for their services or products and sadly there are many that don't.
If you are not marketing direct, then you're more then likely a participant of what i call blind marketing. Having a planned approach is essential.
Knowing exactly who's ready to buy your stuff is like having a deadly weapon. Its a huge advantage on your part.
To ensure proper growth in your business, it is very necessary that the best and apt marketing technique is followed.
Before you plan any approach, it is essential to get familiar with the concept as What is Direct response marketing all about. It is a different form of marketing wherein marketers can directly come in contact with their key prospects and present different products they are offering and the excellent deals available on them.
As there are no intermediates therefore it becomes quite simple to target your audience in a better way. What the best entrepreneurs focus on is [ROI], Return On Investment not exactly how much money the business is bringing in.
There are thousands of companies that waste marketing dollars on ads that will never get read by the majority of the people they send it to. If you notice, most news paper readers will never read the entire news paper.
There's always a specific section they refer to ie. sports, classifieds, beauty etc. Therefore, wasting money by printing ads for people whom will take one glance and ultimately discard it makes no sense. It will leave you little to no ROI.
A planned approach - the real success mantra
Direct marketing is simple yet not easy. If you have a well designed Direct marketing plan, it will be easy to focus on your goals and the results will be visible soon.
Similarly if you just get into this field without any prior experience or knowledge, it will just be a waste of time.
Therefore, entrepreneurs usually rely on the experts as they have lots of information about the current market trends and employ the best strategies to get top notch results.
Structuring any Direct marketing campaign takes a little time and patience. To avoid wasting money and enhance your chances on getting ROI, it only makes sense to look to men who are already experts in this field.

If you want to serve your Direct marketing list the best ways possible, refer to Massiveprofitsystems.com to take advantage of THE MOST INCREDIBLE FREE GIFT EVER from direct marketing expert Dan Kennedy.

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5 Secrets to Enhance Your Direct Mail Campaign

Even in the digital age, direct mail is still alive and well. With email being so easy to send, most of them go unread and ignored. But direct mail continues to have a better ROI, and generally stands out in a way that e-mail marketing can not. But like any form of marketing, direct mail is only as good as the idea behind it. And if you're looking to run your first direct mail campaign, there are certain enhancements that you may not realize are available to you. These small changes can help improve your response rates and ultimately bring in more customers.

• Include a Branded Gift: A small gift, such as a cell phone cleaner or USB drive is a great way to ingratiate yours company to potential customers. Plus these items can be custom branded to feature your logo and contact info. So even if the recipient doesn't take advantage of this particular deal, they'll have a reminder of your business, and may use it to contact you in the future.


• Data Variable Printing: You've most likely received a letter with your name or some other piece of personal information printed on it. This process is called Data Variable Printing, and it allows you to print each recipient's information on their specific mailer. Personalization is an excellent way to get a recipient's attention.


• Personalized URL: A personalized url (or PURL) will display the recipient's name as part of your URL. This PURL will then send that recipient to a custom landing page. So for instance, you could print a URL on your mail piece that looks like this: recipientsname.youwebsite.com.


• Follow Up with an Email: While direct mail on its own is more profitable than email, when combined you can create an even more successful campaign. Try sending out an email roughly one week after your estimated time of arrival for the mail piece (and make sure to remove those people who did respond). It can be a short and quick email. If anything it should seem as if it's a handwritten note sent just to them. Just ask if they had a chance to check out the offer and if they had any questions about it. Those recipients who might not have given it a second thought may now consider it with a little extra push. If you don't already have their email address, try sending another direct mail piece, or if you have their phone number give them a quick call.


• Reduce Your Mail List: Got a huge mailing list with everyone and anyone who's ever given you a business card? Great! But are all of them going to be interested in this specific deal you're offering? Probably not. Knowing that, mailing your mail piece to everyone you know is a waste of money. Cutting your list down to those most likely to make a purchase is a great way to save money on your campaign and thus, increase return on investment.

Patrick Coyne is the manager of http://precisionenvelope.com/. Order Custom printed envelopes for your direct mail campaign online and get free shipping with the coupon code FREESHIP.

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Branding to Generate Leads - 7 Strategies and Tactics to Build Your Brand and Boost Your Leads Now

Work smarter - not harder.
You can work smarter to generate more leads by employing smart branding strategies and tactics. However, many companies fail to employ new strategies and tactics that consider today's marketplace and technology.
As a result, businesses fall short in building their brand and boosting their leads, conversions, and sales.
In today's competitive markets, branding and lead generation work best when they reinforce one another. If you view brand awareness and lead generation independently, you may be relying on dated strategies and tactics.
Before identifying how your business can improve its lead generation through branding, let's look at a definition of branding.
Business Dictionary.com defines branding as: "The process involved in creating a unique name and image for a product in the consumers' mind, mainly through advertising campaigns with a consistent theme. Branding aims to establish a significant and differentiated presence in the market that attracts and retains loyal customers.
Let's break that down:
• It's a process
• It identifies a unique name and image
• It consists of regular messaging through differentiation
• Its purpose is to attract and retain customers
With the purpose of "attracting" customers, branding implies emotional appeal. Lead generation, meanwhile, is more left-brain oriented.
With that in mind, let's explore seven easy-to-implement branding strategies and tactics.
Branding to Boost Your Lead Generation
1) Develop a "relevant" Unique Selling Proposition (USP) - A USP reflects the essence of your company and may be condensed into a tagline like Nike's Just Do It. But it's more than that. It also promotes company image. Therefore, your USP must be current and relevant. An outdated USP can cause more harm than good.
2) Promote Brand Awareness Consistently ­­­­- Someone once said, "Trust is built with consistency". Effective branding comes from consistent messaging in content, delivery and differentiation. Generate buzz online and off. Get your message out with Twitter, Facebook and LinkedIn. When you promote your brand consistently, you'll build trust and leads.
3) Integrate Branding with Your Marketing Communications - Integration goes beyond brand awareness. It means weaving your brand into your Marcom, such as white papers and press releases. White papers are especially effective because they position your business as an industry thought leader. This further builds trust translating into more leads. Also, create buzz with press releases and super-charge your Marcom by optimizing for search.
4) Integrate Branding with Your Marketing Events - Integrate online and offline events. Employ different platforms and delivery methods to reinforce your messaging. Publish a press release about a future promotional event. Broadcast it using LinkedIn Groups. Distribute brochures at a trade show. Later, follow-up with prospects by email.
5) Enlist Your Customers - Cut your rabid brand fans loose. Brand Advocates author, Rob Frugetta, says raving fans are 50% more influential than other customers. Nothing beats "unbiased" marketing. Let customers tell their stories about how your business solved their problem. Publish case studies often and consistently to generate more leads.
6) Develop your community - 80% of profits comes from 20% of customers. Go one step further. Build on your customer's brand enthusiasm. Publish a blog to engage them. Solicit their input and feedback and build that emotional connection on Twitter or Facebook. And, address concerns in more depth with email.
7) Put it all together - Leverage all the above. Employ them in a coherent, strategic, and holistic manner. This combines left-brain and right-brain marketing. Results from this synergy outperform results from pursuing just one or the other.
These strategies and tactics have additional benefits. You can implement these tips without a huge budget. As you transform your lead generation program, you'll meet little, if any, resistance from your boss.
Building brand awareness and boosting lead generation are not mutually exclusive. They work more effectively and efficiently with a holistic approach. Include them in your branding strategy, and you'll see results.

Alex Milo, http://www.b2bcopywriting-alexmilo.com, is a professional B2B Copywriter and Certified Professional Logistician. Alex has worked for over 25 years in transportation and logistics operational and business development assignments. He now spends his time writing B2B marketing content and consulting with a focus on generating leads for transportation and logistics companies.

Article Source: http://EzineArticles.com/?expert=Alex_M_Milo

Build Your Home Business for Success

Building an online home business is a very important and consuming task so you will need to spend considerable time planning and organizing details. Remember that an online business is constantly open and in front of searching customers ready to buy what you have to sell. That fact implies you have ready to serve them 24 hours a day.
You should always keep in mind that traffic to your website is one of the most import keys for home business success. A good equation to remember is that: Traffic = Customers & Customers= Sales which = Cash for your business profit statement.
Below are some great ways to use network advertising and marketing to bring visitors to your site.
Building a great track record with consumers is essential in online home business marketing. The Internet is above all else a tool for people to communicate with each one another. Clients pleased with a certain internet site will discuss it favorably all over the Internet. Conversely, disappointed consumers will register their displeasure far and wide. An excellent web marketing strategy is to make the most of the former and minimize the latter.
You can make your home business presence known by finding other authority sites to link to. There are many places where you can study linkbuilding and when you become proficient at the strategies involved you will find it is one of the most valuable skills you will learn about marketing your online business.
Keep your website clear of distraction so that you can encourage your customer to focus only on the item you are marketing. Post new content on the home business website as regularly and as often as you can to keep people coming back to see what you are up to. Consumers should be able to scan your posts and sales pages and immediately determine what you are selling and why they'd be interested
A cluttered and uninteresting page will cause prospective buyers to lose interest very early and without any possibility of making your offer to them.
It's important that your website is either very plain or simple or very well designed. You could hire someone at fiverr.com to do this for you fairly cheaply. Depending on your budget you might hire a website developer to build your home business website.
Flash is among the most advanced and expert website production tools that you can make the most of if you choose to try your hand at developing your own business website. You may find opportunity to use this tool to develop websites for others as well.
This can become part of your home business service for your clients and at the same time adding a second income funnel to your primary home business. Using a tool like Flash will ensure a streamlined internet site and enhance the total viewing experience of your consumers.
When you are writing a post you should be don't hesitate to express your opinions due to the fact that it will help you get in touch with readers. You should avoid acting like yours is the only opinion that matters. You can make it clear to your customers that it is just your viewpoint and not necessarily the way others will see it.
At the bottom of every page on your site, do not forget to include a back to top button. This is just one of those little things that make it convenient for visitors to explore your page at their leisure.
Online marketing is the finest method to obtain attention on the internet. By making using of these suggestions, you are making your best effort to ensure your business is going to pull in new prospective customers or clients and that you can sustain your home business and build a future for yourself.
Owning a successful home business, marketing products you believe in on the internet is often the very best of two worlds between work and home.

Doris is a registered Social Worker and has been involved in her developing affiliate marketing online business for the past 5 years.
You can view her website at: http://incomewithaffiliatemarketing.com

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